The Power of Finding Your 'Why' in Goal Setting

Have you ever been at work, gotten everything ready to kick-off a task or a project, and just thought ‘I really can’t be bothered’? Every day you say?
To learn more about finding your why, watch our video on the subject below.
Well that’s because you haven’t found the right motivation – you haven’t found your “why”. Your “why” is the deeper purpose and meaning that drives you forward, and turns the boring, tedious tasks that come with your goals, into profoundly significant stepping stones to your success.
Setting goals is a powerful tool for both personal and professional development, but the real magic happens when you find the motivator behind those goals. Here are six ways that finding your “why” can directly impact how successful you’ll be at achieving your goals:
1. Defining Your “Why”:
Your “why” is the foundation of your goals. It goes beyond the surface-level desire for success and taps into the core values and beliefs that drive you as a person. You need to ask yourself: What truly matters to you? What are your values, and what impact do you want to have on the world? Your “why” is the compass that guides your decisions and actions.
2. Creating Intrinsic Motivation:
Understanding your “why” taps into your underlying motivation – the internal drive that comes from a genuine connection to your goals. External motivators, like money, reward, and praise or recognition are very nice to have for most of us. But intrinsic or internal motivation is sustainable and resilient. Because it is your ‘truth’. When you’re faced with challenges, and you have difficult choices to make, understanding your “why” can be the driving force that keeps you going.
3. Aligning Goals with Values:
Finding your “why” helps align your goals with your core values. When your goals reflect what truly matters to you, they become more meaningful and fulfilling. You feel a greater sense of authenticity and understanding your place in the world. And this leads to a deeper sense of satisfaction, purpose… and peace.
4. Overcoming Challenges:
Setting and achieving goals is not always a smooth journey. Challenges and setbacks are inevitable, but knowing your “why” provides the resilience needed to overcome them. When your goals are connected to a deeper purpose, you’re more likely to persevere through difficulties and stay committed to your path.
5. Cultivating Passion:
Passion is a key ingredient in achieving exceptional results. Your “why” ignites that passion, turning boring tasks into meaningful actions. When you’re passionate about your goals, you are more likely to invest the time and effort needed to excel, leading to a more enriching and rewarding experience.
6. Inspiring Others:
Your “why” not only impacts your life but can also inspire and influence those around you. Sharing your purpose creates a sense of connection and motivates others to find their own “why.” In a collaborative environment, collective purposes can create a powerful synergy that moves everyone toward shared goals.
Finding your “why” is like uncovering a hidden treasure. It’s a discovery of your innermost motivations and desires. It has the potential to transform your goals into rich experiences, making each step a genuine reflection of who you are. It adds depth, meaning, and passion to your pursuits, transforming them into a purpose-driven adventure. As we settle into this new year, take the time to reflect on your “why” – it might just be the key to unlocking your full potential and living a more fulfilling life.